Background
Munson Healthcare is the largest and leading healthcare system in northern Michigan, consisting of eight award-winning community hospitals and employing over 9,000 individuals. Given the scale and regional spread of Munson Healthcare, maintaining consistent branding across all entities and ensuring easy access to customized apparel for employees is critical. Munson Healthcare sought a solution that would streamline these processes, enhance brand consistency, and meet the unique needs of their diverse workforce.
Challenge
Munson Healthcare faced several considerations:
- Brand Consistency: With multiple hospitals and thousands of employees, ensuring consistent branding across all apparel and merchandise was a significant challenge.
- Logistics and Distribution: Managing the logistics of distributing branded apparel to different locations was cumbersome.
- Customization Needs: Employees required customized apparel, which added complexity to the process.
- Efficient Ordering System: A user-friendly ordering system was needed to facilitate easy access to branded apparel for employees.
Solution
Threads Custom Gear provided Munson Healthcare with a comprehensive print-on-demand web portal designed to address these challenges. The solution included the following key features:
- Centralized Web Portal: A custom web portal was created to serve as a single point of access for all apparel and merchandise needs. This portal was tailored specifically to Munson Healthcare’s branding guidelines and requirements.
- Branding Consistency: The portal ensured that all products adhered to Munson Healthcare’s brand standards. Threads Custom Gear worked closely with Munson Healthcare’s branding team to ensure all designs were approved and consistent across all items.
- On-Demand Printing: The print-on-demand capability allowed for efficient production of apparel only when ordered. This eliminated the need for large inventories and reduced waste.
- Customization Options: Employees could personalize their apparel with names, departments, and other custom options directly through the portal.
- Streamlined Ordering and Distribution: The portal simplified the ordering process for employees. Threads Custom Gear handled the production, packaging, and shipping directly to the employees, ensuring timely delivery.
- Scalability: The system was designed to handle the needs of all nine hospitals and over 9,000 employees, providing a scalable solution that could grow with Munson Healthcare.
Production
- Initial Consultation: Threads Custom Gear conducted an in-depth consultation with Munson Healthcare to understand their specific needs, branding guidelines, and logistical requirements.
- Portal Development: A dedicated team from Threads Custom Gear developed the custom web portal, integrating Munson Healthcare’s branding and customization options.
- Ongoing Support: Threads Custom Gear provides ongoing support and maintenance to ensure the portal continues to meet Munson Healthcare’s needs.
Results
The implementation of Threads Custom Gear’s print-on-demand web portal resulted in several positive outcomes for Munson Healthcare:
- Enhanced Brand Consistency: The portal ensured all apparel met Munson Healthcare’s branding standards, strengthening their brand identity across the region.
- Improved Efficiency: The centralized ordering system simplified the process for employees, saving time and reducing administrative burden.
- Employee Satisfaction: The ability to customize apparel and receive it directly improved employee satisfaction and engagement.
- Cost Savings: On-demand printing reduced the need for large inventories and minimized waste, resulting in cost savings for Munson Healthcare.
- Scalability and Flexibility: The system’s scalability ensured it could meet the needs of a growing workforce and adapt to future requirements.
Conclusion
Threads Custom Gear successfully addressed Munson Healthcare’s needs by providing a tailored print-on-demand web portal. This solution not only enhanced brand consistency and streamlined logistics but also improved overall employee satisfaction. Munson Healthcare continues to benefit from this partnership, ensuring their branding and apparel needs are met efficiently and effectively across their extensive healthcare system.
For more information or to shop online, visit threadscustomgear.com/munson
Ordering online from Threads has been an outstanding experience — the quality of the apparel is exceptional, with each piece reflecting the high standards and dedication we associate with Munson Healthcare.
Each item is beautifully crafted with attention to detail, making it a joy to wear both at work and in the community. The ease of the online ordering process, combined with the exceptional customer service, ensures that we always receive our apparel promptly and exactly as envisioned.