Background
Falcon Roofing, a leading construction company, sought to enhance its brand visibility and foster community engagement through unique marketing strategies. Recognizing the potential of sports wearables and team sponsorship, Falcon Roofing partnered with Threads Custom Gear, a Traverse City-based custom apparel provider, to design and supply a range of branded apparel and sports gear.
Partnership Details
Threads Custom Gear delivered a comprehensive apparel solution for Falcon Roofing, which included:
- Work Apparel:
- Embroidered Hats: High-quality hats featuring the Falcon Roofing logo, enhancing brand visibility on and off the job site.
- Screen-Printed Work T-Shirts: Durable, comfortable t-shirts for daily wear by Falcon Roofing employees, promoting a unified and professional appearance.
- Long Sleeve Shirts: Versatile shirts suitable for various weather conditions, providing comfort and protection for outdoor work.
- Hooded Sweatshirts: Warm, practical hoodies for cooler weather, ensuring the crew stays comfortable while maintaining a professional look.
- Soccer Team Sponsorship:
- Numbered Jerseys: Customized soccer jerseys with numbers and Falcon Roofing branding, creating a strong presence on the field.
- Knee Socks: Branded socks that complemented the soccer uniforms, enhancing the team’s cohesive look.
- Athletic Shorts: Comfortable and durable shorts for the soccer players, completing the uniform set and promoting Falcon Roofing’s brand during games.
Impact and Outcomes
The collaboration between Falcon Roofing and Threads Custom Gear yielded significant benefits for both parties and the community:
- Brand Awareness:
- The visibility of Falcon Roofing’s logo on work apparel worn by employees on job sites and in public areas contributed to increased brand recognition.
- The soccer team’s branded uniforms provided additional exposure during games, tournaments, and community events, reaching a diverse audience.
- Community Engagement:
- Sponsoring the soccer team demonstrated Falcon Roofing’s commitment to supporting local sports and youth activities, fostering goodwill within the community.
- The presence of Falcon Roofing’s brand in positive, community-oriented contexts helped build a favorable reputation.
- Employee Morale and Unity:
- Providing high-quality, branded work apparel boosted employee morale and fostered a sense of unity and pride among the workforce.
- The professional appearance of the crew contributed to a positive perception of Falcon Roofing’s services.
- Business Growth:
- Enhanced brand visibility and positive community engagement translated into increased inquiries and business opportunities for Falcon Roofing.
- The strategic use of sports sponsorship as a marketing tool differentiated Falcon Roofing from competitors and showcased its innovative approach to branding.
Conclusion
The partnership between Falcon Roofing and Threads Custom Gear exemplifies the power of branded apparel and community involvement in creating brand awareness and fostering positive relationships. By leveraging Threads’ expertise in custom apparel, Falcon Roofing successfully enhanced its brand presence, supported local sports, and engaged with the community in meaningful ways. This case study highlights the strategic value of sports wearables and team sponsorship in driving business growth and community goodwill.
To learn more or to request an estimate for roofing services, please visit falconroofing.net
“The construction workwear produced for our employees is a great extension of our brand and our business.
High-quality work apparel is great for employee morale and creates a sense of unity and pride with the crew on our job sites.”
