Overview
Threads Custom Gear, a Traverse City-based company specializing in custom apparel and gear, partnered with Alma College, a leading Division III institution known for its strong athletic programs. This collaboration extended to various sports teams, with a notable focus on the Alma College Football team, which was ranked #7 preseason and had an extraordinary spring football game in Scotland. The project encompassed the creation of embroidered and screen-printed apparel that celebrated Alma College’s rich cultural heritage and athletic excellence.
Project Scope
Alma College Football:
- Embroidered Tartan “A” Logo: Threads Custom Gear created an intricate embroidered design featuring the Tartan “A” logo, symbolizing Alma College’s Scottish roots. This logo was prominently displayed on various apparel items, serving as a proud emblem of the college’s heritage.
- Kilt-Style Culture Integration: Reflecting the college’s Scottish identity, Threads incorporated kilt-inspired elements into the football team’s apparel, adding a unique cultural touch to the team’s gear.
- C.H.O.P. Design: The “C.H.O.P.” (Character, Honor, Obedience, Perseverance) design was prominently featured on screen-printed multi-color shirts, embodying the team’s core values and reinforcing their identity on and off the field.
- Adidas Apparel: As part of an exclusive collaboration with BSN Sports, Threads decorated Adidas apparel for the football team. The gear, which included jerseys, hoodies, and travel wear, was used during the historic spring football game in Scotland, further elevating the team’s image.
Alma College Athletics: Threads Custom Gear’s work extended beyond football, encompassing a wide range of Alma College’s athletic programs. Each sport’s gear was meticulously designed to enhance performance while showcasing school pride.
- Volleyball, Basketball, Soccer, Lacrosse, Wrestling, Swimming, Track & Field, and Cross Country: Threads provided customized Adidas apparel and athletic gear for these teams. The gear was decorated with the same attention to detail and cultural significance as the football team’s, ensuring a consistent and unified representation of Alma College across all sports.
Impact and Results
- Enhanced Team Identity: The customized apparel and gear not only provided Alma College athletes with high-quality performance wear but also reinforced their cultural heritage and team identity, both at home and abroad.
- Increased Visibility: The collaboration, especially the football team’s gear used during their game in Scotland, garnered significant attention, elevating Alma College’s profile in the NCAA Division III athletics community.
- Cross-Sport Consistency: By providing uniform designs across various sports, Threads Custom Gear helped Alma College maintain a consistent and professional appearance, contributing to a stronger overall brand for the college’s athletic programs.
Conclusion
Threads Custom Gear’s partnership with Alma College exemplifies the power of custom apparel in enhancing athletic identity and performance. By blending cultural elements with cutting-edge designs, Threads successfully supported Alma College’s mission to excel in athletics while honoring its rich heritage. This collaboration not only celebrated Alma College’s achievements on the field but also fostered a sense of pride and unity across all of its athletic programs.
To learn more, please visit https://almascots.com/sports/football
“Threads Custom Gear takes the headache out of ordering apparel for coaches and sports teams. Their customer service is unmatched, and I can’t imagine how much more difficult the process would be without the attention to detail I receive from my dedicated account representative — especially considering the complexity of logo and color variations spread across multiple garment styles.”
