Case Study: Alma College Football and Athletics

Case Study: Alma College Football and Athletics

Overview Threads Custom Gear, a Traverse City-based company specializing in custom apparel and gear, partnered with Alma College, a leading Division III institution known for its strong athletic programs. This collaboration extended to various sports teams, with a...
Case Study: TC Patriot Game Fundraiser

Case Study: TC Patriot Game Fundraiser

Overview Threads Custom Gear, a custom apparel company based in Traverse City, Michigan, plays a crucial role in supporting the annual TC Patriot Game by creating a fundraiser website for apparel sales. The TC Patriot Game is more than just a high school football...
Case Study: Falcon Roofing

Case Study: Falcon Roofing

Background Falcon Roofing, a leading construction company, sought to enhance its brand visibility and foster community engagement through unique marketing strategies. Recognizing the potential of sports wearables and team sponsorship, Falcon Roofing partnered with...
Case Study: Iron Goat Coffee

Case Study: Iron Goat Coffee

Case Study: Iron Goat Coffee Introduction Iron Goat Coffee, located in the heart of East Jordan, Michigan, is a local gem cherished by its community. The coffee shop prides itself on being “Owned by locals, roasted by locals, serving locals,” while also...