Overview

Threads Custom Gear, a custom apparel company based in Traverse City, Michigan, plays a crucial role in supporting the annual TC Patriot Game by creating a fundraiser website for apparel sales. The TC Patriot Game is more than just a high school football rivalry; it is a community event that honors active duty military, veterans, first responders, and those from northern Michigan who have sacrificed their lives in service to the country. The sale of commemorative t-shirts has become a significant aspect of the event, helping to raise funds for veteran organizations in the region.

The Event

The TC Patriot Game, held annually, is a highly anticipated event that draws over 10,000 fans. It pits Traverse City Central High School against Traverse City West Senior High School in the biggest cross-town high school football rivalry in northern Michigan. The game is not just about competition; it includes a poignant pre-game ceremony where active duty military, veterans, and first responders are invited onto the field to be honored. The ceremony includes the solemn reading of the names of those who have been killed in action, serving as a powerful reminder of the sacrifices made by men and women from northern Michigan.

Football fans wearing patriotic t-shirts

The Role of Threads Custom Gear

Threads Custom Gear stepped in to enhance the fundraising efforts by creating an online store dedicated to the sale of commemorative TC Patriot Game apparel. This move allowed for a broader reach, enabling supporters who could not attend the game to still participate and contribute to the cause.

T-Shirt Design and Sales

The t-shirts, a cherished keepsake for students and fans, come in two colors: either red or blue, alternating each year for Titan fans and Trojan fans. Wearing these shirts allows students to display their team spirit and honor those who have served the country. The design of the t-shirts is overseen by the students while production and quality control is carefully managed by Threads Custom Gear, ensuring the apparel resonates and respects the event’s theme and significance.

Fundraising and Community Impact

The proceeds from the t-shirt sales go to a selected veteran organization in northern Michigan, chosen by the Student Senators from both schools. This approach ensures that the funds raised have a direct and meaningful impact on the local veteran community. Over the years, the TC Patriot Game has raised thousands of dollars, thanks in part to the effective online sales strategy implemented by Threads Custom Gear.

Conclusion

Threads Custom Gear’s contribution to the TC Patriot Game exemplifies how local businesses can support community events and causes. By creating a user-friendly online store for apparel sales, Threads Custom Gear not only boosted fundraising efforts but also helped to foster a sense of unity and purpose among the students and the broader community. The TC Patriot Game continues to be a powerful event that honors northern Michigan heroes, and the commemorative t-shirts have become a symbol of pride and remembrance for all those involved.

To learn more, please visit https://www.tcaps.net/tcpatriotgame

To see the emotion that comes from our veterans and our first responders when 10,000 people are in the stands cheering them on and players from both sides going and shaking their hands saying thank you for their service. The outpouring of support and emotion there is nothing else like this in northern Michigan it is by far the biggest local event that you will see.”

Mike Kent

Board member, TC Patriot Game

Michigan Business Partners